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Six Things Employers Need To Know About Event Management Apprenticeships

Events employers, what if there were a cost-effective way to train up amazing staff who know your business inside out? Well, the Event Assistant Apprenticeship is here, and it may well be the answer.

These apprenticeships are an accessible, credible, and affordable way into the industry for talented young people. In years to come, they’ll be funnelling a more diverse pool of talent into Events, bringing lots of exciting changes to how we do things.

Here at The Event Talent Agency, we are getting involved via the Event Management Apprenticeships Board, of which our Director Justine Kane is a member. We see apprenticeships as vital to a vibrant, representative future for the Events industry.

If you’re thinking of employing an Event Assistant apprentice, we’d say, go for it. But we know from many conversations with all of you out there  that there is confusion about how event management apprenticeships work for employers.

So, here’s our list of essential questions and answers.

What Employers Need to Know About the Event Assistant Apprenticeship

  1. How does an event planning apprenticeship work?
    The Event Assistant Apprenticeship is an 18-month programme in which the apprentice works for you and also studies with a training provider. The apprentice accesses online learning, face-to-face workshops, and individual mentoring through the study provider
    Take a look at the Get Into Events website for more details on the programme.
    If you’d like to recruit an Event Assistant Apprentice, you’ll need to hook up with a training provider, of which there are currently four-  these are listed here, and you may also find the government gateway for finding training providers useful.


This infographic shows the employer’s apprenticeship journey:


  1. What level of qualifications do apprentices bring?
    You set your own entry requirements – if there is a skill or a set of experiences you’d like your apprentice to have, you can integrate that into the job description
    In terms of academic qualifications, candidates should have achieved Level 2 English and maths (equivalent to GCSEs at grades A* to C) prior to the end-point assessment of the programme.

  2. What does an Event Assistant apprentice need to learn?
    The Event Assistant apprenticeship is fully approved for delivery as a Level 3 qualification. The Institute for Apprenticeships and Technical Education have set out this curriculum of what each apprentice needs to master on the programme.
    Employers work with their training provider to ensure each apprentice covers the required learning.

  3. Are apprenticeships really worth the effort?
    Apprenticeships are a powerful tool to fill the skills gap in your company cost-effectively. It’s a “grow your own” way to source the talent you need for the future.
    You can make use of your senior talent to train up staff who do things the way you like in your business – a great way to harness the skills and talent you’ve already developed.
    There is an investment required from you in terms of mentoring, communication and development, but most employers of apprentices find this is more than repaid in enthusiasm and loyalty from their apprentices.
    You will need, however, to make sure your line managers are on board and your apprenticeships support your business goals and workforce strategy. The CIPD has a host of useful resources on this, including their guide Apprenticeships That Work.

  1. Is the Event Assistant apprenticeship cost effective for my business?
    If you are paying the apprenticeship levy, this programme is a great way to use your levy funds.
    If you’re confused about what wage to pay and how to administer the government levy, there are useful resources provided by Get Into Events here.

  2. What do I do next?
    A good first step would be to explore training providers and start a conversation with them about how apprenticeships can help meet your business goals. Get Into Events can be contacted at [email protected] for advice on making a start.

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